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Unified User Action (UUA) is a centralized, real-time stream of user actions on Twitter, consumed by various product, ML, and marketing teams. UUA makes sure all internal teams consume the uniformed user actions data in an accurate and fast way.
70 lines
4.0 KiB
Scala
70 lines
4.0 KiB
Scala
package com.twitter.unified_user_actions.adapter.ads_callback_engagements
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import com.twitter.ads.eventstream.thriftscala.EngagementEvent
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import com.twitter.adserver.thriftscala.EngagementType
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import com.twitter.unified_user_actions.adapter.ads_callback_engagements.AdsCallbackEngagement._
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object EngagementTypeMappings {
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/**
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* Ads could be Tweets or non-Tweets. Since UUA explicitly sets the item type, it is
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* possible that one Ads Callback engagement type maps to multiple UUA action types.
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*/
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def getEngagementMappings(
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engagementEvent: Option[EngagementEvent]
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): Seq[BaseAdsCallbackEngagement] = {
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val promotedTweetId: Option[Long] =
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engagementEvent.flatMap(_.impressionData).flatMap(_.promotedTweetId)
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engagementEvent
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.map(event =>
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event.engagementType match {
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case EngagementType.Fav => Seq(PromotedTweetFav)
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case EngagementType.Unfav => Seq(PromotedTweetUnfav)
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case EngagementType.Reply => Seq(PromotedTweetReply)
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case EngagementType.Retweet => Seq(PromotedTweetRetweet)
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case EngagementType.Block => Seq(PromotedTweetBlockAuthor)
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case EngagementType.Unblock => Seq(PromotedTweetUnblockAuthor)
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case EngagementType.Send => Seq(PromotedTweetComposeTweet)
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case EngagementType.Detail => Seq(PromotedTweetClick)
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case EngagementType.Report => Seq(PromotedTweetReport)
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case EngagementType.Follow => Seq(PromotedProfileFollow)
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case EngagementType.Unfollow => Seq(PromotedProfileUnfollow)
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case EngagementType.Mute => Seq(PromotedTweetMuteAuthor)
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case EngagementType.ProfilePic => Seq(PromotedTweetClickProfile)
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case EngagementType.ScreenName => Seq(PromotedTweetClickProfile)
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case EngagementType.UserName => Seq(PromotedTweetClickProfile)
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case EngagementType.Hashtag => Seq(PromotedTweetClickHashtag)
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case EngagementType.Url => Seq(PromotedTweetOpenLink)
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case EngagementType.CarouselSwipeNext => Seq(PromotedTweetCarouselSwipeNext)
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case EngagementType.CarouselSwipePrevious => Seq(PromotedTweetCarouselSwipePrevious)
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case EngagementType.DwellShort => Seq(PromotedTweetLingerImpressionShort)
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case EngagementType.DwellMedium => Seq(PromotedTweetLingerImpressionMedium)
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case EngagementType.DwellLong => Seq(PromotedTweetLingerImpressionLong)
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case EngagementType.SpotlightClick => Seq(PromotedTweetClickSpotlight)
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case EngagementType.SpotlightView => Seq(PromotedTweetViewSpotlight)
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case EngagementType.TrendView => Seq(PromotedTrendView)
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case EngagementType.TrendClick => Seq(PromotedTrendClick)
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case EngagementType.VideoContentPlayback25 => Seq(PromotedTweetVideoPlayback25)
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case EngagementType.VideoContentPlayback50 => Seq(PromotedTweetVideoPlayback50)
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case EngagementType.VideoContentPlayback75 => Seq(PromotedTweetVideoPlayback75)
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case EngagementType.VideoAdPlayback25 if promotedTweetId.isDefined =>
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Seq(PromotedTweetVideoAdPlayback25)
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case EngagementType.VideoAdPlayback25 if promotedTweetId.isEmpty =>
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Seq(TweetVideoAdPlayback25)
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case EngagementType.VideoAdPlayback50 if promotedTweetId.isDefined =>
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Seq(PromotedTweetVideoAdPlayback50)
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case EngagementType.VideoAdPlayback50 if promotedTweetId.isEmpty =>
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Seq(TweetVideoAdPlayback50)
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case EngagementType.VideoAdPlayback75 if promotedTweetId.isDefined =>
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Seq(PromotedTweetVideoAdPlayback75)
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case EngagementType.VideoAdPlayback75 if promotedTweetId.isEmpty =>
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Seq(TweetVideoAdPlayback75)
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case EngagementType.DismissRepetitive => Seq(PromotedTweetDismissRepetitive)
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case EngagementType.DismissSpam => Seq(PromotedTweetDismissSpam)
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case EngagementType.DismissUninteresting => Seq(PromotedTweetDismissUninteresting)
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case EngagementType.DismissWithoutReason => Seq(PromotedTweetDismissWithoutReason)
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case _ => Nil
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}).toSeq.flatten
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}
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}
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